Madison One is William Reues inaugural fabric collection for FreeSpirit. The designs for the collection were inspired by his paintings of an elegantly slender residential tower visible from his architecture studio overlooking Madison Square Park in New York City. Bold, rich, and saturated with colour, the designs seek to capture the ineffable complexity of lights interaction with facets of the buildings geometry at different times of day. The collection was an experiment that explored the collisions between nature and the built world. Its intention was to describe visually what could not be expressed in words.